a braindump. Hi Reader, I disappeared for a while. I’m sorry - late last year I joined a startup, then earlier this year went full-time contract on it with a high-risk, go big, or go home kind of bid. We’re now in the latter stages of that bid and at the “omgwtf I’m not sure if this is going to work out” stage, and look: I got what I signed up for. It’s been eye-opening and gratifying jumping onto the tools and building a growth engine for another business and if it doesn’t work it won’t be...

the results are in. Last week I said I had a bit of spare time and wanted to test more video with shorts. This is what happened in the last week: Not bad right? Well actually in the scheme things - it’s unprecedented. Here’s the lifetime view count of my channel: The number’s pathetic. It’s never been a focus, and while I love presenting, have never been inclined to go hard at it because I have other things to do (like work for clients, raise my family, get sober and completely transform my...

a tierlist for growth channels. Have you heard of tier lists? They’re very common in gaming world. Influencers like to put together lists ranking characters, items, or selections and opine on them. I had a quieter week as I work through a project exension and thought: Do you know what the world needs? A tierlist for growth channels for startups. But not just any tierlist, but grabbing and ranking the channels from the book Traction. Written in 2015 Here’s the channels from the book: •...