b*tch can bake.

I work with founders directly and through business and accelerator programs.

The former is more tailored - because I vet who I work with and vice versa.

But the latter surfaces up more regular client work, and occasionally you meet a star who takes what you’ve shared and RUNS with it.

Simone runs Kitchen Language.

The original problem was “I can’t advertise on FB and Insta because swearing”.

Which is bloody true!

But we chatted about what channels work.

The right trade shows (like BBQ & Meat Festival) will go berserk because her target market loves the merchandise, can see it and experience it, and will buy.

Do you know where else you have your target audience?

Podcasts.

From our first catch-up:

And then the pitch to them might be something like simple feature on the show and with the code, or it could be as cheeky as I hear you guys swear a lot on your show.

You’ve officially won the kitchen language swear of the week.

And you just pick a podcast that you think is a good fit each week.

Literally send them the merch and say, I heard you dropped an f bomb eight times on your show. Well done. Here’s some merch.

And you could do that every week. It costs you, obviously, the cost of sending and the like, but guaranteed returns because there’s not a podcaster alive that, hey, this.

They sent me something free merch just for swearing. How f**king awesome is that?

So guess what she did!

She got featured on Kate (former radio personality) and Nate’s new “the buckup podcast”.

Just 6 weeks later.

A good coach can connect the dots for you in a way that sits outside your business and creates new value.

But a great founder knows how to take that information and run with it.

Well done Simone :)

-Marshy

p.s. something, something - gee it would be great to help MORE founders *winky face* and hit reply if you want some free help

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