doing the work. “So you’ve done the work…” I met Mel Greblo through my work in the impact space. She does a number of amazing things, including founding Banksia Academy. A destination for helping women create their own employment pathways to help remove themselves and recover from domestic violence. She now leads Humans of Purpose. “Oh yes, I have.” If you read into the question literally - you can ask things like: what work? in what context? is it this or that? what kind of work? But if...

cutting edge. I share principles in this newsletter for a reason. The tech changes. A shiny thing will fade. Fast tactics are trumped by sound strategy. I work with tech startups and have done this for a long time. So it’s only natural people want to know what is happening on the edge. Today I’m going to indulge that curiosity - and let you know that the principles are more important. Things like the below only work if you understand the principles. So here’s what I’m seeing: AI-trained video...

more from every bite. I learned this from working with nonprofits. Squeeze more value out of everything. The way we think about selling is linear. Create offer Pitch offer Make sale But next to nobody in the real world (where our customers live) thinks like this at all. In nonprofit land, budgets are scarce. You HAVE to do more with everything because there is nothing extra. So you become thrifty. Let’s say we’re selling graphic design services. Here are all the ways we can stretch what we’re...