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Continuous tips, lessons, advice, and direction on growth for your early-stage startup by a growth marketing pro.
the human element. A popular online writing teacher stopped his course 4 months ago. His name is David Perell. He is young, taught a course called “Write of Passage” for 6 years, and the AI boom has “set off an existential crisis” in him. There’s a certain irony in an influencer who has benefited from AI (Twitter algorithms) becoming challenged by AI (LLMs). If you’re a non-fiction writer - it’s going to become near impossible to perform better than AI. This means we’re going to have to work...
cutting edge. I share principles in this newsletter for a reason. The tech changes. A shiny thing will fade. Fast tactics are trumped by sound strategy. I work with tech startups and have done this for a long time. So it’s only natural people want to know what is happening on the edge. Today I’m going to indulge that curiosity - and let you know that the principles are more important. Things like the below only work if you understand the principles. So here’s what I’m seeing: AI-trained video...
more from every bite. I learned this from working with nonprofits. Squeeze more value out of everything. The way we think about selling is linear. Create offer Pitch offer Make sale But next to nobody in the real world (where our customers live) thinks like this at all. In nonprofit land, budgets are scarce. You HAVE to do more with everything because there is nothing extra. So you become thrifty. Let’s say we’re selling graphic design services. Here are all the ways we can stretch what we’re...