the work


doing the work.

“So you’ve done the work…”

I met Mel Greblo through my work in the impact space.

She does a number of amazing things, including founding Banksia Academy.

A destination for helping women create their own employment pathways to help remove themselves and recover from domestic violence.

She now leads Humans of Purpose.

“Oh yes, I have.”

If you read into the question literally - you can ask things like:

  • what work?
  • in what context?
  • is it this or that?
  • what kind of work?

But if you’ve done it - you know these aren’t the most important questions.

Call it what you will -

therapy, shadow work, addressing your inner child, going deep...

The work is that heavy, sloggy, penetrating look at one’s self that dredges up all of those dark and painful skeletons and grows around them.

I work with a lot of founders.

For a founder to be successful - in my sense of the word - it’s a non-negotiable.

If I sense they’re adverse to doing the work, or haven’t looked at it, I’m not going to work with them for very long.

I add the qualifier because there are a lot of “successful” a-holes out there.

They hold a lot of money and power, and it’s exceedingly obvious they haven’t done the work.

So today I’m going to give you a bit of a flavour for what it is, how to explore it, and ways you can go about it.

There’s not a one-size fits all approach to this.

But I promise you this:

Once you start the work it’s impossible to stop and your life will change irrevocably for the better.

Not easier – better.

Alright - stay with me for a moment.

Picture the scariest, darkest, and most intense moments in your life for just a second.

Stop.

Now feel it.

Is it it in your tummy?

Is it a sense of irritation?

Is it emptiness, numbness, or something else?

You don’t need to put words to it, think about it, or do anything about it right now.

But you know it’s there.

If you’re reading this you have something.

The work is the process of uncovering what that is.

The reason you uncover it is to grow.

The reason you want to grow is that’s your purpose.

Here’s some ways you can do the work:

  • prayer
  • therapy
  • sobriety
  • meditation
  • breath work
  • volunteering
  • read “The Work” by Byron Katie
  • connecting with your inner child
  • 12-step recovery for alcohol, codependence, narcotics, gambling, sex, dysfunction and trauma

Here’s some ways you can not do the work:

  • continue doing anything that disconnects, numbs, and stops you from ever investigating the thing I asked you to picture just before

The choice is yours.

But when you connect with someone who has done the work - you’ll know the difference and be better for it.

-Marshy

p.s. obviously different to the usual marketing/sales tips - when I came up with the name early growth school I thought about it as something that addresses all kinds of growth - and to be an effective founder you do need to grow personally as well - don't you think?

PO Box 378, Kangaroo Ground, Victoria 3097
Unsubscribe · Preferences

Early Growth School

Continuous tips, lessons, advice, and direction on growth for your early-stage startup by a growth marketing pro.

Read more from Early Growth School

the human element. A popular online writing teacher stopped his course 4 months ago. His name is David Perell. He is young, taught a course called “Write of Passage” for 6 years, and the AI boom has “set off an existential crisis” in him. There’s a certain irony in an influencer who has benefited from AI (Twitter algorithms) becoming challenged by AI (LLMs). If you’re a non-fiction writer - it’s going to become near impossible to perform better than AI. This means we’re going to have to work...

cutting edge. I share principles in this newsletter for a reason. The tech changes. A shiny thing will fade. Fast tactics are trumped by sound strategy. I work with tech startups and have done this for a long time. So it’s only natural people want to know what is happening on the edge. Today I’m going to indulge that curiosity - and let you know that the principles are more important. Things like the below only work if you understand the principles. So here’s what I’m seeing: AI-trained video...

more from every bite. I learned this from working with nonprofits. Squeeze more value out of everything. The way we think about selling is linear. Create offer Pitch offer Make sale But next to nobody in the real world (where our customers live) thinks like this at all. In nonprofit land, budgets are scarce. You HAVE to do more with everything because there is nothing extra. So you become thrifty. Let’s say we’re selling graphic design services. Here are all the ways we can stretch what we’re...