Tools alone.

It’s hard to get the exact prices for your needs - but Salesforce Marketing Cloud gets expensive very quickly.

Let’s just say you coughed up for “Marketing Cloud Growth Edition”.

You’re looking at USD$18,000 a year.

There are companies that spend this amount and more.

And I’ve met just as many in the startup/scaleup world that have spent this amount for next to no outcome.

The problem - and it’s a big one - is that tools alone will never get the job done.

This applied back when we were homosapiens (I’m reading Sapiens at the moment!) and it still applies today.

It’s irrefutable.

AI is a tool.

It’s exciting, environmentally damaging, and nearly all of you have a pretty good picture of how I think about AI today 😉

But it’s still a tool.

A tool needs to be used by someone in order to be effective, no matter how shiny (or expensive) it is.

A person using a tool who knows what they’re doing will always outperform the person relying on just tools.

So look for people who the tools or are capable of learning them.

Or better yet - as a founder you can benefit from learning how to use them.

Yours toolfully 🔧

-Marshy

p.s. I’ve been working on something with the Starter Story community. If you’re an early startup who wants 10 free leads - just push this button and fill out the for

Give Me 10 FREE Leads

PO Box 378, Kangaroo Ground, Victoria 3097
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