Continuous tips, lessons, advice, and direction on growth for your early-stage startup by a growth marketing pro.
pick a silly hill
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Early Growth School
Continuous tips, lessons, advice, and direction on growth for your early-stage startup by a growth marketing pro.
doing the work. “So you’ve done the work…” I met Mel Greblo through my work in the impact space. She does a number of amazing things, including founding Banksia Academy. A destination for helping women create their own employment pathways to help remove themselves and recover from domestic violence. She now leads Humans of Purpose. “Oh yes, I have.” If you read into the question literally - you can ask things like: what work? in what context? is it this or that? what kind of work? But if...
the human element. A popular online writing teacher stopped his course 4 months ago. His name is David Perell. He is young, taught a course called “Write of Passage” for 6 years, and the AI boom has “set off an existential crisis” in him. There’s a certain irony in an influencer who has benefited from AI (Twitter algorithms) becoming challenged by AI (LLMs). If you’re a non-fiction writer - it’s going to become near impossible to perform better than AI. This means we’re going to have to work...
cutting edge. I share principles in this newsletter for a reason. The tech changes. A shiny thing will fade. Fast tactics are trumped by sound strategy. I work with tech startups and have done this for a long time. So it’s only natural people want to know what is happening on the edge. Today I’m going to indulge that curiosity - and let you know that the principles are more important. Things like the below only work if you understand the principles. So here’s what I’m seeing: AI-trained video...